It started on a hot eastbound platform, waiting for an even hotter tube to take me out of the city and into suburban bliss.  Across the tracks, in the middle of platform, was a Corona poster, simple piece of outdoor design featuring cold beers in an even colder bucket against a sun set. And probably because I was hot, an unusual feeling this summer, and at the end of another long Social Placement day I quite fancied the idea of ice cold bottle. Somewhere deep in its papery depths the poster read my mind and registered my interest, sending a report to Las Hombres de la Corona or a similar covert operation base where cogs squealed, and wheels were set in motion.

The result is that from then on there have been Corona posters at my every turn, around my local area, to and from meetings, even on the way to Chingford to take the kids swimming ... Yes Chingford … Equally it could it be an excellent ad, well positioned for a beer drinkers like me …

by Jonathan Gladwin

Social Placement is a social media product placement company. We specialise in putting brands into movies, TV and music videos.